Competitive Landscape

Cloud Security

18-22% CAGR

The fastest growing segment with companies like Wiz reaching $500M+ ARR within 3 years. Market consolidation is underway but still room for disruptors.

Attack Surface Management

22-30% CAGR

ASM market growing rapidly but consolidating into larger platforms. Many point solutions being acquired by major cybersecurity vendors.

Bug Bounty Platforms

20-40% YoY

Steady growth as crowdsourced security becomes mainstream. Major platforms approaching $100M in annual revenue with strong community engagement.

CyCognito
ASMRapid growth

Fast-growing external ASM startup; more than doubled revenue from 2023 to 2025.

Revenue
2024
~$9M
2025
~$15M
Expanse (Palo Alto Xpanse)
ASMMajor acquisition

Acquired by Palo Alto Networks in 2020 for $800M. Now part of PANW's broader platform.

Revenue
2024
~$67M (at acquisition)
2025
Part of Palo Alto Networks
Microsoft Defender EASM
ASMTech giant integration

Microsoft's External ASM offering via RiskIQ (acquired 2021 for ~$500M).

Revenue
2024
Part of Microsoft
2025
Part of Microsoft
Censys
ASMFast-growing

Internet asset search/ASM platform with strong growth trajectory.

Revenue
2024
Tens of millions
2025
Tens of millions
Bishop Fox (Cosmos)
ASMSecurity leader

Long-time security firm pivoted to continuous ASM with Cosmos platform.

Revenue
2024
~$50M
2025
~$75M
Assetnote
ASMRecent acquisition

Australian ASM startup founded in 2018, acquired in January 2025.

Revenue
2024
Not available
2025
Acquired for >$100M
Shodan
ASMIoT search engine

Search engine for Internet-connected devices and cybersecurity.

Revenue
2024
Not disclosed
2025
Not disclosed
Wiz
Cloud Security (CNAPP)Google acquisition

Fastest-growing cloud security startup. Acquired by Google for $32B in March 2025.

Revenue
2024
~$500M ARR
2025
~$1B (proj.)
Orca Security
Cloud Security (CNAPP)Agentless pioneer

Agentless cloud security platform competing with Wiz but at smaller scale.

Revenue
2024
~$64M
2025
~$100M (proj.)
Lacework
Cloud Security (CNAPP)Major valuation drop

Once high-flying CNAPP startup valued at $8.3B in 2021. Growth slowed; acquired by Fortinet in 2024.

Revenue
2024
~$80M ARR
2025
Acquired by Fortinet
Palo Alto Networks (Prisma Cloud)
Cloud Security (CNAPP)Market leader

An incumbent's cloud security suite within the larger Palo Alto platform.

Revenue
2024
Part of $4.2B Next-Gen Security ARR
2025
Included in PANW's growth
Snyk
Developer SecurityDeveloper-first

Developer-first approach to cloud-native security with strong focus on open source.

Revenue
2024
~$100M+
2025
~$150M+ (est.)
HackerOne
Bug Bounty PlatformMarket leader

Largest bug bounty platform connecting businesses with cybersecurity researchers.

Revenue
2024
~$50-60M
2025
~$75M ARR
Bugcrowd
Bug Bounty PlatformRapid growth

Significant growth after new leadership. Revenue grew >40% in 2023.

Revenue
2024
~$80-90M
2025
~$100M+ (projected)
Synack
Hybrid Bug BountyGovernment focus

Blends bug bounty with managed pentesting, focusing on government and enterprise clients.

Revenue
2024
~$60M
2025
~$75M (est.)
Intigriti
Bug Bounty Platform (EU)EU leader

Europe's leading bug bounty platform based in Belgium.

Revenue
2024
<$10M (est.)
2025
~$10-15M (est.)
YesWeHack
Bug Bounty Platform (EU)European expansion

France-based global platform. Raised €26M Series C in 2024 to accelerate growth.

Revenue
2024
<$10M (est.)
2025
~$10-15M (est.)
Project Discovery
Vulnerability ScannerOpen Source

Open-source tools for network discovery and vulnerability assessment.

Revenue
2024
Open Source
2025
Open Source
Tenable Nessus
Vulnerability ManagementEstablished leader

Comprehensive vulnerability assessment platform.

Revenue
2024
Part of Tenable ($707M in 2023)
2025
Part of Tenable
Greenbone Network Scanner
Vulnerability ManagementOpen Source

Open-source vulnerability scanning and management solution.

Revenue
2024
Open Source
2025
Open Source
PortSwigger
Vulnerability ScannerWeb security

Provides web application security testing tools, including Burp Suite.

Revenue
2024
Not disclosed
2025
Not disclosed

Bugb's Competitive Advantage

While our competitors excel in specific areas, Bugb Technologies stands out by offering a comprehensive solution that covers all aspects of cybersecurity and vulnerability management. Our integrated platform combines the strengths of various specialized tools, providing a unified, efficient, and cost-effective solution for businesses of all sizes.

2025 Market Revenue Comparison

Cloud Security Platforms (CNAPP/CSPM)

Wiz: $1B ARR (Acquired by Google for $32B in 2025)
Orca Security: ~$100M (2025 projected)
Other CNAPP vendors: $30-80M

Bug Bounty Platforms

Bugcrowd: ~$100M+ (2025 projected)
HackerOne: ~$75M (2025)
Synack: ~$75M (2025)
EU Platforms: $10-15M

Attack Surface Management (ASM)

Bishop Fox: ~$75M (2025)
CyCognito: ~$15M
Other ASM vendors: <$10M

Note: Revenue scales are approximated for visual comparison. Many ASM vendors have been acquired by larger firms, while cloud security platforms show the fastest growth.

Feature Comparison

Discovery Scope

Bugb Ecosystem

Full-stack coverage: External, Internal, Cloud, CI/CD, Containers

Traditional Scanners

Limited to external network & host scanning

Detection Engine

Bugb Ecosystem

AI-powered Engine-X-Gen with auto-generated exploits

Traditional Scanners

Static signature-based plugins

Template System

Bugb Ecosystem

AI-driven natural language templates

Traditional Scanners

Fixed templates with manual DSL editing

AI Integration

Bugb Ecosystem

Deep AI for exploits, validation & attack surface expansion

Traditional Scanners

Basic heuristics & CVE feeds

Reporting

Bugb Ecosystem

Multi-format with remediation & ticketing

Traditional Scanners

Basic vulnerability lists

Accuracy

Bugb Ecosystem

99% accuracy with AI validation

Traditional Scanners

5-20% false positives

Stakeholder Engagement

Bugb Ecosystem

Automated Apollo integration & email delivery

Traditional Scanners

No Stakeholder Identification

Automation

Bugb Ecosystem

AI agent automates real-time alerts to produce actionable reports

Traditional Scanners

Traditional playbook style automation without AI

Multi-tenancy

Bugb Ecosystem

Role-based org switching & unified dashboards

Traditional Scanners

Single-tenant, limited federation

Zero-day Protection

Bugb Ecosystem

AI-powered zero-day detection & mitigation

Traditional Scanners

Limited to known vulnerabilities

Superior Feature
Limited Feature

Key Market Trends

Cloud Security Growth

Cloud security platforms are achieving hundreds of millions in ARR within just a few years, far outpacing both ASM and bug bounty firms. Enterprises are investing heavily in cloud protection as cloud-native development accelerates.

Industry Consolidation

The ASM space has seen significant consolidation, with major players being acquired by security giants. Cloud security is beginning to see similar consolidation with Fortinet's acquisition of Lacework and interest in Wiz.

Feature Convergence

Vendors are increasingly integrating capabilities across segments. Bug bounty platforms are adding ASM features, while cloud security platforms are expanding into vulnerability management. This trend favors comprehensive solutions.