Go-to-Market Strategy

Our comprehensive approach to market penetration, customer acquisition, and growth from FY-2025 through FY-2027.

Strategic North-Star
Our core positioning and value proposition

What We Sell

An integrated, AI-first vulnerability ecosystem – CERT-X-GEN (researcher tool + autonomous exploit agents) + BKEEPER (enterprise VM & MXDR) + optional pro-services

To Whom

  1. 1Independent security researchers & boutique consultancies
  2. 2Mid-market & cloud-native enterprises
  3. 3MSSPs & global enterprises

Why We'll Win

  • Zero-false-positive AI exploit engine
  • Bottom-up "researcher→org" viral loop
  • Single pane for discovery ➜ remediation ➜ MDR
  • 30-70% cheaper total cost vs. stitching point solutions
Our Unique Approach

Bugb leverages a unique, dual-powered GTM strategy combining traditional sales (SDR/AE) with a researcher-driven growth model. Security researchers drive initial organization onboarding via responsible disclosures, converting vulnerability discovery directly into product adoption, significantly lowering acquisition costs and amplifying market penetration.

Researcher-Driven

Researchers act as indirect sales agents through responsible vulnerability disclosures using CERT-X-GEN.

AI-Powered

AI Agents sharpen researcher tooling, harden enterprise defenses, and create high-margin add-ons that lift ARPU 22-30%.

Land & Expand

Sequence: Researchers → Cloud-SaaS → FinServ → MSSP, with every step carrying an agent upsell trigger.

Marketing Campaign Process
How we execute targeted marketing campaigns

Audience Targeting

3 Tiers

Segmented audience approach

  • • Researchers (5-20K global core)
  • • Cloud-native enterprises (Series A-C)
  • • Security decision makers (CISO, VP Sec)

Content Strategy

5:3:2

Content ratio for maximum impact

  • • 50% educational (CVE analysis, trends)
  • • 30% thought leadership (AI security)
  • • 20% product-focused (demos, case studies)

Channel Mix

7 Channels

Multi-channel approach

  • • Technical blog & newsletter
  • • Security conferences & webinars
  • • LinkedIn & Twitter/X campaigns
  • • Discord & GitHub community

Campaign Execution Workflow

Identify Target Segment

Select audience segment based on quarterly focus

Create Content Assets

Develop technical content, case studies, and educational materials

Multi-Channel Distribution

Coordinate release across owned, earned, and paid channels

Lead Capture & Nurturing

Capture interest via gated content and targeted nurture sequences

Measure & Optimize

Track engagement metrics and optimize for conversion